If you are like most of the people we talk to, it's "If they don't win the case, we don't have to pay them".............. Right?

"We Win or It's Free" or "No Win - No Pay" or "We Win or Your Money Back", certainly preys on everybody's never ending search for a "win-win" situation doesn't it?! Just think of it.......if they don't win my case I don't have to pay them. How can I lose?.......... Well that is exactly what they want you to think. It is an advertising ploy used to get you to set up an appointment with them and use their services.

The fact of the matter is, their advertising does not tell you what a "WIN" is, or what's "FREE".

Remember the old adage, "If it sounds too good to be true....It generally is"? The question begs to be asked, "Would you work for nothing?". Almost always, they don't either.

HERE'S HOW IT GENERALLY WORKS. (It's as easy as 1,2,3)
1) First off, YOU STILL HAVE TO PAY THEIR FEE. They simply raise their fee by the amount they figure your court imposed fine will be at the end of the case.

2) If they don't get you off the charge somehow or at least reduce it (depending on your signed contract of what the "win" will be), they pay your court imposed fine out of the fee you have paid them.

3) There it is. WE WIN OR IT'S (the ticket fine is) FREE....NO WIN, NO PAY (The Fine).....WE WIN OR YOUR MONEY (The Court Fine) BACK.

I should also tell you that the court imposed fine is generally reduced (if you give the court a half decent reason). This means they pay out the least amount of refund, and take home the most money possible, even if they lose.

Remember that "We Win Or It's Free" or "No Win No Pay" or "We Win or Your Money Back" is an advertising ploy, plain and simple. If these types of companies (advertising the "guarantee") are not willing to give your money back in full, if they do not win your case outright, shop around. You may find a better "deal" somewhere else. If they offer you a full money back guarantee over the phone, get them to fax you the guarantee so you can have a look at it. You will then be able to make sure that before you sign, you don't have to be run over by a white elephant during a blinding snow storm in July to collect.